Need Beer? Fight!


Every now and again an advertising agency does something that doesn’t appal me or make me think, “you’re basically trapping people into doing what you want”.

This isn’t one of those occasions. But who cares when it involved video games and beer. This is the latest piece of sheer testosterone-inspired genius from The McKinney Ten Percent for Big Boss Brewing Company.

Fight head-to-head against your best mate, your girlfriend or that creepy arsehole who keeps lurking around the arcade machine desperate to play. Which ever way, afterwards you can proudly say you earned your pint.

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